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An Essential Guide to Google’s Pay Per Click (PPC) Advertising
Pay per click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host...
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Breakthrough in Digital Marketing with Google AdWords
“It’s not about how much you spend; but it’s about how well you spend.” Brands are spending lots of money in Digital Marketing to market themselves. But are they doing it right? It is imperative for...
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Google AdWords is Now Google Ads
Google AdWords is Now Google Ads Google recently rebranded AdWords as Google Ads. This change was made to help small businesses advertise across all the PPC channels. These small companies can now...
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